Premiere consultation:
I will function as a consultant inside of the newsroom. My area of expertise is implementing ways to incorporate technology and specifically what technology produces into multiple spaces. I will assist in setting the technological direction.
Coordinate with the news director and digital director to determine the media stations need
Create seminars to teach newsroom workers how to continue on when I leave my months-long stay
Assess what technology is being used and use ratings to find out if the selected technology is producing results for your broadcast newscast or digital newscast.
Integration of digital and broadcast to produce simultaneous digital/ broadcast joint efforts.
How to incorporate technology in the broadcast space:
Choosing live stream technology that works within the station budget, talent, and market size
Using apps on air such as Instagram, Facebook, Big interactive boards (smart boards) to showcase results
Choosing automated technology/ apps such as Tagboard to show as much content as possible
Selecting more 4K cameras for video presentations
How to utilize technology in the digital space
Choosing the correct live streaming equipment
Creating seminars to establish the best digital analytic reading technology such as Crowdtangle, Chartbeat
PLN sites to see how you compare to competitive peer media outlets
Creating/ selecting a story CMS such as Tena 1 or Lakana to produce stories effectively with all needed SEO, app alerts, custom URL links and more
What you shouldn’t expect
I am not an engineering expert
I am not an advanced expert in HTML coding
I will not be able to answer extremely niche technology question that doesn’t aid in consult