Premiere consultation:

  • I will function as a consultant inside of the newsroom. My area of expertise is implementing ways to incorporate technology and specifically what technology produces into multiple spaces. I will assist in setting the technological direction.

  • Coordinate with the news director and digital director to determine the media stations need

  • Create seminars to teach newsroom workers how to continue on when I leave my months-long stay

  • Assess what technology is being used and use ratings to find out if the selected technology is producing results for your broadcast newscast or digital newscast.

  • Integration of digital and broadcast to produce simultaneous digital/ broadcast joint efforts.

How to incorporate technology in the broadcast space:

  • Choosing live stream technology that works within the station budget, talent, and market size

  • Using apps on air such as Instagram, Facebook, Big interactive boards (smart boards) to showcase results

  • Choosing automated technology/ apps such as Tagboard to show as much content as possible

  • Selecting more 4K cameras for video presentations

 

How to utilize technology in the digital space

  • Choosing the correct live streaming equipment

  • Creating seminars to establish the best digital analytic reading technology such as Crowdtangle, Chartbeat

  • PLN sites to see how you compare to competitive peer media outlets

  • Creating/ selecting a story CMS such as Tena 1 or Lakana to produce stories effectively with all needed SEO, app alerts, custom URL links and more

What you shouldn’t expect

  • I am not an engineering expert

  • I am not an advanced expert in HTML coding

  • I will not be able to answer extremely niche technology question that doesn’t aid in consult